Is the FTC biting off more than it can chew in trying to regulate the internet,
Broadcast, TV, Cable TV, Subscriber lines, Radio, what will be next, free speech?
will you one day wake up to find that you can no longer express an opinion?
When good men do not stand up to the oppressive idea of ignorant fools how will we ever be free?
The same consumer protection laws that apply to commercial activities in other media apply online. The FTC Acts prohibition on unfair or deceptive acts or practices encompasses Internet advertising, marketing and sales. In addition, many Commission rules and guides are not limited to any particular medium used to disseminate claims or advertising, and therefore, apply to online activi- ties.
Is the above statement accurate?
Seriously is the above statement really accurate, do the same consumer protection laws equally apply to commercial activities in other media online.
The day that broadcast commercials apply the same disclosure statements, that the FTC proposes for internet advertisements will be the day that they have got it right…
The problem is that there are two sets of rules, one for broadcast television commercials and a second one that they allegedly wish to oppress the internet with.
Will this end up being a method to create the “fairness doctrine for the internet”
Do yourself a favor, read and comment on the disclosure proposals for online advertising.
will we find the truth or will we end up loosing our freedom to speak out loud.
from dot com disclosures.
Disclosures that are required to prevent an ad from being misleading
The problem here is this, until the same protection is applied to broadcast television then this is not constitutional.
So, when will be see equal protection for broadcast Television?
To make a disclosure clear and conspicuous, advertisers should:
- Place disclosures near, and when possible, on the same screen as the trigger-ing claim.
- Use text or visual cues to encourage consumers to scroll down a Web page when it is necessary to view a disclosure.
When using hyperlinks to lead to disclosures,
? make the link obvious;
? label the hyperlink appropriately to convey the importance, nature and
relevance of the information it leads to;? use hyperlink styles consistently so that consumers know when a link is
available;