FTC in the wrong?

Is the FTC bit­ing off more than it can chew in try­ing to reg­u­late the inter­net,

Broadcast, TV, Cable TV, Subscriber lines, Radio, what will be next, free speech?

will you one day wake up to find that you can no longer express an opin­ion?

When good men do not stand up to the oppres­sive idea of igno­rant fools how will we ever be free?

The same con­sumer pro­tec­tion laws that apply to com­mer­cial activ­i­ties in oth­er media apply online. The FTC Acts pro­hi­bi­tion on unfair or decep­tive acts or prac­tices encom­pass­es Inter­net adver­tis­ing, mar­ket­ing and sales. In addi­tion, many Com­mis­sion rules and guides are not lim­it­ed to any par­tic­u­lar medi­um used to dis­sem­i­nate claims or adver­tis­ing, and there­fore, apply to online activi- ties.

Is the above state­ment accu­rate?

Seri­ous­ly is the above state­ment real­ly accu­rate, do the same con­sumer pro­tec­tion laws equal­ly apply to com­mer­cial activ­i­ties in oth­er media online.

The day that broad­cast com­mer­cials apply the same dis­clo­sure state­ments, that the FTC pro­pos­es for inter­net adver­tise­ments will be the day that they have got it right…

The prob­lem is that there are two sets of rules, one for broad­cast tele­vi­sion com­mer­cials and a sec­ond one that they alleged­ly wish to oppress the inter­net with.

Will this end up being a method to create the “fairness doctrine for the internet”

Do your­self a favor, read and com­ment on the dis­clo­sure pro­pos­als for online adver­tis­ing.

will we find the truth or will we end up loos­ing our free­dom to speak out loud.

from dot com dis­clo­sures.

Dis­clo­sures that are required to pre­vent an ad from being mis­lead­ing

The prob­lem here is this, until the same pro­tec­tion is applied to broad­cast tele­vi­sion then this is not con­sti­tu­tion­al.

So, when will be see equal pro­tec­tion for broad­cast Tele­vi­sion?

To make a dis­clo­sure clear and con­spic­u­ous, adver­tis­ers should:

• Place dis­clo­sures near, and when pos­si­ble, on the same screen as the trig­ger-ing claim.

• Use text or visu­al cues to encour­age con­sumers to scroll down a Web page when it is nec­es­sary to view a dis­clo­sure.

When using hyper­links to lead to dis­clo­sures,

?    make the link obvi­ous;

?    label the hyper­link appro­pri­ate­ly to con­vey the impor­tance, nature and
rel­e­vance of the infor­ma­tion it leads to;

?    use hyper­link styles con­sis­tent­ly so that con­sumers know when a link is
avail­able;