Who has been good and who has been bad…
BLUE: An AFA “5‑Star” rated company that promotes and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term “Christmas” on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it.
Companies AGAINST “Christmas”
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Barnes & Noble
Family Dollar
Foot Locker
Limited Brands
Maurice’s
Office Depot
Pet Smart
Radio Shack
Staples
Supervalu
Victoria’s Secret
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Companies marginal on “Christmas”
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1–800-Flowers.com
Bath & Body Works
Cooking.com
Fred’s
Hy-Vee Stores
Safeway
Starbucks
True Value
UncommonGoods.com
Walgreens
Whole Foods
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Companies For “Christmas”
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AFA Online Store
ACE Hardware
Amazon.com
Banana Republic
Bass Pro Shops
Bed Bath & Beyond
Belk
Best Buy
Big Lots
Books-A-Million
Cabela’s
Collective Brands
Costco
CVS Pharmacy
Dick’s Sporting Goods
Dillards
Dollar General
Dollar Tree
Gap, Inc.
H.E.B. Stores
HSN.com
Hallmark
Hancock Fabrics
Harris Teeter Stores
Hobby Lobby
Home Shopping Network
JoAnn Fabrics & Crafts Stores
Kmart
Kohl’s
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Kroger
L.L. Bean
Lowe’s
Macy’s
Marshalls
Meijer
Menard’s
Michael’s Stores
Neiman Marcus
Nordstrom
Office Max
Old Navy
Pier One Imports
ProFlowers.com
Publix
QVC.com
Rite Aid
Sam’s Club
Sears
Scheels Sporting Goods
Super D Drug
Target
TJ Maxx
Toys R Us
Wall’s
Wal-Mart
Zappos.com
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