Tag: evil in the living room

  • What is a consumer?

    What is a consumer?

    Have you ever heard or read a top­ic where peo­ple are referred to as con­sumers? The Con­sumer Iden­ti­ty: How Media Trans-formed Cit­i­zens into Com­mod­i­fied Audi­ences where peo­ple became rev­enue gen­er­a­tors for com­mer­cial activ­i­ty and adver­tis­ing audi­ences. In Amer­i­ca and indeed the entire world we are inun­dat­ed with adver­tis­ing. All day every day, movies are now…