The modern news machine

Where is the news cycle head­ing, we have this 24 hour news cycle now and that cycles every 15 min­utes, which real­ly means that they believe that most peo­ple only watch the news in an incre­ment of 15 min­utes.

That may well be close to being true how­ev­er what about the hun­dreds of thou­sands of peo­ple that do not watch the news.

In fact there is emerg­ing evi­dence that the so called, “Mil­len­ni­al Gen­er­a­tion” may not be watch­ing TV at all.

What?

I know this is prob­a­bly going to blow your mind right?

If you are of the gen­er­a­tion where TV was in the height of its cold world pow­ers then it is like­ly that you watch a lot of TV at least a por­tion of the day.

What is real­ly inter­est­ing here is that the younger gen­er­a­tions are now watch­ing TV.

They are con­sum­ing video on youtube.com

They are not even order­ing TV ser­vices or Cable ser­vices, Video as ATT now calls it.

Now that is sig­nif­i­cant and it should be very dis­turb­ing to the news net­works such as ABC CBS NBC MSMBC and all those alpha­bet­i­cal let­ters.

That is real­ly amaz­ing because it tells a sto­ry.

The sto­ry it tells is that TV is just not good enough any­more and that is some­thing that is going to spell doom to the bot­tom line for broad­cast TV ser­vices.

If the lat­est gen­er­a­tion is not inter­est­ed in what clas­sic TV is sell­ing these days and instead is more inter­est­ed in hav­ing a smart phone…

That is incred­i­ble news.

So the mod­ern way is more like you buy a cell phone, you get wire­less inter­net, and you don’t watch TV at all.

Why do you need a TV?

I bet the peo­ple in the news busi­ness are real­ly start­ing to won­der what they will be doing in 20 years.

Or will there be any news orga­ni­za­tions in 20 years?

It real­ly is all about hon­esty and it appears that a lot of peo­ple just do not trust the media.

Why would you trust them any­way?